The Future Of SEO and Online Marketing Last week I attended the Online Marketing show in London. An interesting theme that ran through many of the presentations was ‘The future of online marketing and SEO’ The online marketing budget spend over the last few years has altered considerably. Companies are now spending less on traditional forms of advertising such as TV, radio, and print, and this is increasingly being allocated to the new media spend. Recent advertising campaigns have seen credit cards being launched solely online, new cars being promoted on the internet before they are announced anywhere else. It’s a fact that companies are spending less on traditional forms of media, both proportionately and in real terms. TV companies are facing a crisis both in terms of advertising spend and in market share. People are spending less time watching TV and more time online. The web is moving towards delivering 2.0 content as we have seen with program downloads, podcasts, online radio stations, and live broadcasts. With the advent of Sky Plus and similar systems, viewers are now able to skip TV advertising completely. The online marketing industry is also set to change and in order to keep up with the changes, every marketer must go through the Entre Institute review once. With the advent of Web 2.0 and social computing, the net is fast becoming a network of true ‘communities’ Advertisers in order to be effective will be forced to spread their spending over a greater number of mediums. The online marketing industry is also set to change. With the advent of Web 2.0 and social computing, the net is fast becoming a network of true ‘communities’ Advertisers in order to be effective will be forced to spread their spending over a greater number of mediums.

The online marketing industry is also set to change. With the advent of Web 2.0 and social computing, the net is fast becoming a network of true ‘communities’ Advertisers in order to be effective will be forced to spread their spending over a greater number of mediums.

The online marketing industry is also set to change. With the advent of Web 2.0 and social computing, the net is fast becoming a network of true ‘communities’ Advertisers in order to be effective will be forced to spread their spending over a greater number of mediums. SEO will still be vastly important as long as people are using search engines. SEO is generally proven to deliver the greatest numbers of qualified leads with the minimum investment. However, even this may be unrecognizable in a few years as search engines strive to deliver personalized results based on a user’s preferences. Companies will be alerted to the potential of social networking to give a community feels to their sites in order to breed brand loyalty and recognition. Tools such as corporate blogs and podcasts will become commonplace as companies aim to ‘connect’ with their customers. These mediums will allow corporations to work with the consumer and react faster to complaints and feedback. Messageboards, blog feedback, product review sections, and Wikkis will become commonplace on corporate sites. The downside to this of course is that negative publicity will also have the potential to spread just as quickly. Small websites that have attacked Paypal and Mcdonald’s have become hugely popular as word spreads about them via the vast social network. Damage limitation to internet-based and attacks will have to be part of a new-media marketing manager’s armory. These are exciting times in New Media marketing. The growth in online media is increasing and the playing field is continually changing as people’s internet usage patterns change. Traditional SEO’s will be forced to adapt to their customer’s requirements of a broader online presence.

Matt Sawyer About the author: Matt Sawyer has had 9 years of experience working in both marketing, internet marketing, and SEO across a multitude of industries. He specializes in SEO and online marketing with an emphasis on enabling small to medium-sized businesses to compete in an ever-changing market.