Integrated advertising campaign promoting the Galaxy S4 phone, connecting people through shared interests. The campaign allows people to compare their Facebook likes to everyone else’s. It gives users interesting insights into their current friend base and allows them to discover new friends as well. Users connect their Facebook account to Likecompanions.com. Here, their likes are compared to those of friends and to the likes of everyone else entering the campaign. The people who have the most in common are shown as Like Companions. Current friends are shown instantly, whilst unfamiliar people can be greeted. As soon as someone greets back, they can see each other’s Facebook profile. It’s up to the users if this leads to new (Facebook) friendships.