We believe sponsors are leaving the Flash market too early. A main factor in why non-exclusive sales have gone up is due to companies who had previously left the Flash market, only to return when they saw revenues drop. In particular, one large company we work with redesigned their site to de-emphasize their Flash games, only to redesign it BACK and populate it with more and newer Flash games. Their initial change dropped their revenue significantly, and it rose back up with the change back.
In summary, we currently see Flash game sponsorships stabilizing, we seen non-exclusives increasing, and we think that many sponsors are prematurely leaving the Flash game market. It is possible there may be a resurgence in sponsorships from sponsors who don’t find success on mobile, or from new players taking advantage of the gap.
@Matse_fr Very good point, I’ll add a clarification in the article. I’m referring to Flash games on the web (Flash Player)— ch00se (@ch00se)June 9, 2014