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With December 21st the Mayan calendar’s end of the world deadline, Old Spice today revealed the latest installment in the digital portion of its Believe in Your Smell campaign: a video game called Dikembe Mutombo’s 4 1/2 Weeks to Save the World, which features the retired NBA star and a sub machine gun with pickle laser. (via AdverBlog)

Links:
Old Spice Saves The World
Youtube: Dikembe Mutombo’s 4 1/2 Weeks to Save the World
W+K and Old Spice club together to save the world

With December 21st the Mayan calendar’s end of the world deadline, Old Spice today revealed the latest installment in the digital portion of its Believe in Your Smell campaign: a video game called Dikembe Mutombo’s 4 1/2 Weeks to Save the World, which features the retired NBA star and a sub machine gun with pickle laser. (via AdverBlog)

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